The extension scope of this role is to further explore small format business opportunity by synergizing WS/EB2B push and small store velocity drive.
Responsibilities• Explore Small format channel & shopper insight; develop insight base channel
strategy for driving profitable business growth with coverage expansion and
VPO improve.
I. Deep dive on Channel development and shopper behavior trend,
understand the category dynamics and consumer needs
II. Develop Small format channel assortment, price, promotion, display
strategy and guiding principle
III. Identify 3years channel growth opportunities based on solid insights, and
translate insight into action
• Responsible for 52weeks channel calendar to drive quarterly base channel
value growth, provide channel base guiding principle and driving for Plan to
store execution
I. Conduct quarterly brand and category review to identify key growth driver
II. Identify channel base growth building block and initiate 52weeks Small
format/IDT channel brand calendar/commercial policy /execution guiding
principle to secure quarterly base value growth
III. Responsible for “Small format/IDT playbook” development and facilitate
cross function team discussion
IV. Responsible for deliver full Small format/IDT channel plan in playbook
platform
V. Provide Small format/IDT landing plan for new innovation launch
VI. Provide holistic channel solution to tie in with channel strategy
VII. Initiate channel base investment analysis to continue improve the
efficiency & effectiveness
• Build functional expertise and develop team for insights based trade
marketing program development capability.
I. Leverage channel / category insight study, Initiate quarterly category
and channel base performance analysis and review to support
52week Small format/IDT play book
II. Build capability on turning category insights and analysis into
actionable tactics and plans.
III. Effectively develop and deploy “Best Practice” tools and menus to
improve MU implementation quality.
IV. Share knowledge and insights with MU trade marketing team to
improve their business acumens
V. Champion and embed GCS understanding , control, ownership and
execution within GCR to achieve an effective audit rating
- Minimum 8 years working experience in marketing or trade marketing or KA sales in multi-national company, experience in food and beverage industry is preferred
- Strong analytical, strategic and logical thinking skills
- Strong leadership, esp. lead cross functional work
- Strong self-motivation to explore new formats opportunity and build from 0 to 1 business model
- Ownership, agility, fast learning, fast iteration
