Job Description

Responsibilities

Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to the business
Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
Partner with IT and Marketing to ensure full system integration and workability
Support embedding Asset Management within the business, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
Partner with Sector teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
Onboard Sector teams and their agencies to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
Produce quarterly digital reviews with Sector teams across key success metrics
Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability
Support and ease asset reuse cases including investigation of content rights and collection of editable files

Qualifications

English proficiency
Experience in marketing technology, ideally experience in Digital Asset Management systems or in a cybrarian capacity
Proven experience managing and fulfilling large sets of assets in complex asset management environments
Experience working within a brand environment, collaborating with agencies and marketers
Strong communication and cross-functional skills, with ability to engage, listen, and collaborate with internal and external partners to align from operational strategy through execution
Capable to build strong customer relationships and delivers customer-centric solutions.
Ability to anticipate and balance the needs of multiple stakeholders.
Resourceful, secures and deploys resources effectively and efficiently.
Able to recognize and take advantage of the value that different perspectives and cultures bring to an organization.

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