Data is money in this new age digital world and Consumer-centricity has never been more critical to Pepsico. Keeping both these in mind Pepsico wants to internalize all data requirements without losing focus on the pulse of consumers. This gave rise to Pepsico’s Hyderabad Global Business Center which supports Global businesses towards understanding data and consumers better 

Pepsico’s Hyderabad Consumer Insights team inhouses 4 broad capabilities i.e. Brands and Communications, Social Listening and Always On Engine, Product and Data Strategies and last but not the least Innovations 

This role is that of a generalist wherein the individual will be required to have all round knowledge about communication testing, innovation testing along with brand tracking.

This role will be part of the capability team and will be required to work with global and sector teams to develop capabilities, best practices, trainings, roll out, provide subject matter expertise to S&T and sector teams

What the role will provide the candidate?

1. An overview of a humongous organization i.e. Pepsico. This will help broaden the horizon in F&B category right from snacks to CSDs to juices to breakfast cereals to sparkling water to better for future products and many more 

1. Opportunity to influence new innovations in the market 

1. Learn to generate insights faster, better and with agility 

1. Opportunity to develop newer testing tools 

1. Develop meta analysis 

1. Global market exposure 

Support project-based storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams across the globe

Gain expertise on the Ada tools – support on methology/interpretation enquiries and answer sector, S&T and BU questions and provide analytical support as needed

Winning stakeholder trust by showing understanding business context

Support expansion of tools to new markets and categories via developing and maintaining training materials, and collection of necessary inputs to ensure robust setup and adherence to global best practices

Support Global capabilities team on project admin/setup/data management as necessary

Generate and evangelise CI capability across the organization.

7-8 years experience in quantitative market research, ideally with prior experience in innovation testing (IPSOS / BASES), Brand tracking (Kantar) and Ad testing (Link)

Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data

Good analytic, communication and project management skills. Fluent in English – spoken and written.

Experience of working with global, regional and local insights professionals a plus