MAIN PURPOSE:

The role is responsible for delivering top-line (NR Growth) and bottom-line (GM %, MC) results for  KK Extensions i.e. KK Playz, Solid Masti, Cheetos and Soft Extruded Innovations for India BU. All brand related activities – from developing strategy, AOP, brand communication, packaging  and activation as well as price/pack architecture – are managed locally and are under scope for this role.

KEY ACCOUNTABILITY:

• Partner on business and brand strategy for the KK Extensions & Cheetos Portfolio
• Lead PSP planning and AOP New product development for the Extruded snacks portfolio including building a business case for capex upto executing NPD in market and growing it
• Collaborate with multi-functional teams to ensure communication of all project updates and ensuring project with business deliveries.
• Develop and execute standard process for brand performance reviews (Weekly and Monthly)
• Lead brand equity and communication strategy for relevant portfolio  
• Develop and execute activation programs including designing/production of POSM, consumer promotions, E-com activities, sampling programs etc
• Identifying market-specific threats/opportunities and executing plans like price/pack, product innovations, marketing communications etc
• Develop region specific strategies for relevant portfolio
• Manage Brand A&M based on business needs/role of brand inclusive of relevant media planning etc
• Support/Lead sections on AOP strategy for the Portfolio
• Work closely with agency partners and other external stakeholders.

KEY MEASURES/METRICS

• Net Revenue Growth
• Share (Volume and Value)
• NOPBT
• Working / Non-Working A&M on target
• Brand Equity KPIs (from Brand Power)
• Brand Health KPIs
• Innovation Mix and Scale Up KPIs
• VP Marketing- Foods
• Category Lead, Kurkure category
• Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management
• Channel teams
• Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team

Qualifications

• 6-10 years of brand experience especially in FMCG
• Strong negotiation skills; ability to work across hierarchies internally and externally
• Brand marketing expertise, preferably in CPG industry
• MBA – Sales & Marketing
• Excellent project management skills
• Excellent communication and influencing skills
• Strong cross functional linkages required
• Process oriented and having eye for detail 
• Must be able to work across functional boundaries and within lots of uncertainty