This role serves as a critical catalyst in accelerating business growth and digital transformation, with 3 core responsibilities:

1. Driving Strategic Transformation: Play a key role in accelerating growth by strengthening execution capabilities across major initiatives—such as Dx / Perfect Store, O2O, Sales Effectiveness, Digital B2B, Agile Digital Marketing, and Commercial Data Automation (e.g., primary/secondary shipments, external scan data). This involves leading cross-functional coordination at the bottler, managing end-to-end project execution, and ensuring these initiatives are delivered with excellence and clear impact.

• Building Agile Capability: Lead the adoption of agile ways of working within the bottler’s team to boost speed, focus, and performance. This includes introducing tools like OKRs and sprint planning, setting up clear performance tracking, and building a culture of collaboration and accountability across functions.
• Monitor and enable in-year growth plans:  Drive project and stakeholder management in collaboration with all PEP support functions and bottler teams for key consumer-linked initiatives on brand, innovation & channel plans

With Thailand emerging as an anchor market for IB, this role is instrumental in supporting the Franchise Director to operationalize high-involvement agendas, strengthen system capability, and deliver executional excellence with speed, focus, and strategic intent.

• Lead Project Scoping & Management: Oversee the scoping and end-to-end project management of new commercial capability deployments, including Dx / Perfect Store, O2O, Sales Effectiveness, Digital B2B, Agile Digital Marketing Execution, and Commercial Data Automation.
• Define Strategy & Execution Frameworks: Shape the project’s direction by defining Jobs To Be Done (JTBD), analytical approaches, operational processes, and team structures in partnership with the bottler. Ensure alignment on execution plans and deliver against commercial and financial targets.
• Leverage Internal Expertise: Build strong networks across internal PepsiCo stakeholders—spanning Digital Commercial, DX, Supply Chain, and Category—to bring the best of PepsiCo to the bottler and enable new multi-disciplinary execution capabilities. 
• Champion Innovation & Digital Adoption: Advocate for the adoption of new digital solutions within the Franchise and Bottler teams, drawing from both internal best practices and relevant external trends.
• Establish Operating Rhythms: Set up and manage a robust operating rhythm and governance model to monitor progress, resolve bottlenecks, and enable timely course correction across all strategic initiatives.
• Embed Agile Ways of Working: Implement agile methodologies, including OKR development, sprint planning, and performance tracking, to drive collaboration, data-driven decision-making, and executional agility.
• Ensure Effective Communication: Provide timely, transparent updates on project progress, risks, and key developments to senior stakeholders—including PepsiCo Franchise leadership and bottler counterparts.

Foster Collaborative Partnerships: Build and sustain trust-based relationships with bottler stakeholders across functions to ensure shared ownership of outcomes and proactive problem-solving

Knowledge & Experience

• Proven strength in project management and end-to-end execution
• Strong analytical thinking with clear articulation of insights and findings
• Hands-on experience in delivering digital solutions and commercial capabilities
• Excellent problem-solving capabilities-both strategic and operational
• Familiarity with agile methodologies and ways of working
• Strong collaboration and influencing skills across senior leadership, stakeholders, and cross-functional teams
• Experience in capability building and team development
• Solid understanding of franchise and beverage business models
• High level of resilience, maturity, and adaptability in dynamic environments
• Ability to drive win-win outcomes through solution-oriented thinking
• Deep business acumen and a strong grasp of commercial levers

 Personal Qualities & Skills

• Strong ability to influence and drive progress in collaboration with the bottler
• Comfortable operating in ambiguous environments with a solutions-oriented mindset
• Self-starter with a strong sense of curiosity and a drive to identify new capability-building opportunities
• Skilled problem solver with ability to generate sharp, actionable solutions and effectively communicating them to stakeholders
• Proven digital execution capability-able to deliver on ambitious visions while building long-term capability within partner organizations
• SPBT Commercial Excellence head: Coordination on commercial execution and capability development
• SPBT Commercial team: Daily collaboration to drive commercial project implementation
• SPBT Marketing team: Daily collaboration to drive marketing project implementation