The role serves as a human centricity strategic and operational leader responsible for driving brand growth, relevance, meanings through the management of high-impact partnerships with celebrities, KOLs, and IP entities. This role bridges cross-department objectives with excellent execution, ensuring alignment between brand strategies and consumer needs.

• Identify, evaluate, and propose high-impact celebrity/KOL/IP partnerships that align with consumer needs, brand values, growth strategy.​

• Lead all end-to-end partnership lifecycle​

• Translate strategies into actionable celebrity content plans ​

•   Collaborate with Marketing, Legal, Sales, Control, and other Teams to align campaign objectives, timelines, and budgets .​

• Manage project timelines and resources, ensuring seamless execution (e.g., tracking content briefing delivery from KOLs, resolving delays.​

• Act as a central point of contact for internal stakeholders and external partners, facilitating regular updates and resolving conflicts 。​

• Define and track KPI for partnerships​

• Analyze campaign data to identify trends, strengths, and gaps, then propose data-backed adjustments (e.g., reallocating budgets to high-performing KOLs, pivoting content themes).​

• Prepare detailed performance reports for line manager, highlighting ROI, lessons learned, and recommendations for future strategies.​

• Cultivate and maintain long-term relationships with celebrities, KOLs, IP owners, and agencies through regular communication, feedback sessions, and partnerships.​

• Proactively identify and mitigate risks (e.g., monitoring celebrity/KOL reputations for potential controversies, ensuring IP usage complies with trademark laws, renegotiating contracts for changing market conditions).​

• Protect brand equity by ensuring partners adhere to brand guidelines promptly.​