This role will lead the external communication and public relations agenda for Pakistan BU, driving reputation-building initiatives, brand narrative amplification, stakeholder engagement, and earned media strategies. The incumbent will support the Sr. Manager Corporate Communications & Sustainability on external-facing campaigns including media relations, brand PR, CSR visibility, and sustainability storytelling.

• Develop and execute strategic external communications plans aligned with corporate objectives to enhance PepsiCo’s brand reputation in Pakistan.
• Cultivate and manage relationships with key government stakeholders, business / trade forums, media outlets, journalists, influencers, and third-party PR agencies.
• Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.
• Manage media/social media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.
• Lead the execution of external storytelling campaigns across earned and owned media to build visibility of PepsiCo’s business, people, and community impact.
• Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.
• Monitor and analyze media coverage, providing regular reports and insights to leadership.
• Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks.
• Lead on the overall management and create/publish content for the BU’s corporate website.
• Oversee the social media strategy for Pakistan BU’s external channels to ensure content is on-brand, engaging, and in sync with global standards.
• Collaborate with Marketing, Legal, Government Affairs, and Bottling Partners to align messaging and ensure consistency across public-facing platforms.
• Organize and support corporate events, press briefings, and media tours as needed.

• 5–6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments
• Demonstrated success in reputation management, government relations, content creation/publishing and public-facing external leadership led and corporate/brands campaigns
• Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies
• Master’s degree in Communications, Public Relations, Journalism, or related fields
• Fluency in Urdu and English

Key Skills:

• Strong media relations and public affairs capability
• Excellent written and verbal communication skills for external storytelling
• Strategic thinking with creativity in content and campaign development
• Ability to handle crisis situations and reputation risks proactively
• Familiarity with digital and social media tools, data analytics for media tracking
• Proficiency in MS Office and creative tools (e.g., Canva, basic video editing)
• Strong organizational skills with a focus on event and campaign management