The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements.

• Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation.
• Steer/Attend important functional meetings with Business and project teams.
• Analyze requirements and clarify any questions with the business
• Document requirements in a format understandable by the development team.
• Keep track of all the campaigns progress and follow up on open items with Agency/Business
• Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API
• Align file formats to be imported from a source system into campaign platforms.
• Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency.
• Define test scenarios and perform quality assurance
• Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team.
• Communicate key insights and findings to the Project team.

• Bachelor’s degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst.
• Thorough knowledge of the Business analysis process
• At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts.
• Well-versed with Agile methodologies and processes.
• Attention to detail and experience in gathering requirements.
• Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers.
• Excellent written and verbal communication skills