Revenue Management Lead

Job Description

Overview

This role leads the Revenue Management function for PepsiCo’s Thailand Foods business.The Revenue Management Manager will lead a 5 member NRM team in Thailand Foods to deliver value for PepsiCo Thailand Foods through portfolio price architecture development to deliver on consumer needs, channel-differentiated pack-price architecture development, pricing actions, unlocking mix opportunities & driving trade spend optimization. The role functionally reports to the NRM Senior Director (APAC) with operational reporting to Sales Strategy Director (Thailand).  This role is a core team leader within the PepsiCo Foods Thailand Business UnitThis role leads the Revenue Management function for PepsiCo’s Thailand Foods business.The Revenue Management Manager will lead a 5 member NRM team in Thailand Foods to deliver value for PepsiCo Thailand Foods through portfolio price architecture development to deliver on consumer needs, channel-differentiated pack-price architecture development, pricing actions, unlocking mix opportunities & driving trade spend optimization. The role functionally reports to the NRM Senior Director (APAC) with operational reporting to Sales Strategy Director (Thailand).  This role is a core team leader within the PepsiCo Foods Thailand Business Unit.Scope of the role includes owning the BU NRM strategy, driving NRM initiatives execution, implementing NRM analytics tools & leading NRM programs to sustain top-line growth & margin expansion. This role partners with senior in-market leaders across Commercial, Category, Finance & Insights to unlock value for PepsiCo.  

Responsibilities
  • Lead execution of the multi-year Net Revenue Management strategy roadmap to deliver sustainable growth and margin expansion, in partnership with BU teams
  • Ensure that pack price & mix management priorities are supported by relevant consumer insights (Pack U&A, Perceived Value) to facilitate understanding of role of packs, evolving consumer demand spaces, pricing headroom & mix shifts
  • Delivers analytics on the financial implications of price/pack/promotion decisions grounded in understanding of elasticity & cannibalization across categories, customer & channels
  • Develops a coherent agenda to drive Trade Spend optimization by deploying targeted programs, define trade spend guardrails, ensuring ROI of promotions to deliver D&A productivity
  • Deploy targeted RM deep dives leveraging PEP NRM tools to identify value opportunities to underpin sustainable NRR delivery over the PSP horizon
  • Lead the implementation of NRM core data tools (NRM Analytics Hub), predictive analytics automation (RevolutioM) and support the Exceedra TPM system implementation
  • Tracks the AOP plans for Net Revenue Realization, leveraging pricing, mix and trade promotion optimization levers and leads development of granular plans to achieve the objectives
  • Supports the regular MBR to evaluate PEP NRR performance drivers and impact of PEP and Competitive actions on revenue and share performance.
  • Collaborate with cross functional teams - Category, Commercial, Finance, Insights etc to ensure NRM opportunities / actions are supported and readily translated into functional plans
  • Develop appropriate NRM analytics & tracking methodologies for BU leadership
  • Provide operational leadership to the 5 member NRM team in PepsiCo Thailand Foods
Qualifications
  • 12+ years minimum progressive industry experience across NRM, Commercial, Finance and/or Consulting in the FMCG space with 4+ years direct experience in Revenue Management
  • Business Management (MBA / Bachelors) and / or CA / CPA
  • Strong background of Revenue Management with multi-channel experience preferably in established FMCG
  • Progressive Commercial and / or Finance experience in consumer goods (revenue management, commercial leadership, trade marketing, sales finance, pricing & sales analytics)
  • Commercial strategy acumen – Strong commercial and analytical ability required to manage both the operational and strategic agenda and interrogate complex data with ease, including strong analytical and excel skills
  • High Quality of deliverables including input data sanctity & robust analytics outputs
  • Multi-tasking to execute parallel work-streams overcoming ambiguity
  • Motivated self-starter and able to drive progress in an ambiguous environment
  • Conversant with financial, market data & Sales IT tools (SAP, Nielsen, Dunhumby, Retailer POS etc)
  • In-depth understanding of various NRM analytics techniques (pack price curves, cross price elasticity, NRR waterfall, promo ROI, cannibalization, commodity GM impact, NRM actions VC impact etc)
  • Strong leadership skills to build a strong NRM team and develop NRM team members

It would make us smile for you to join our Talent Community.

Sign up and add your profile for recruiters to view.