Job Description

Responsibilities

Act as a partner with Sales key account – CVS to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of CVS.
Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. JBP, Workshop, trail project and etc. Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy

Business Results

Annual Volume Objective
Plan across all categories, all brands in CVS
Integrated trade marketing calendar
Cost (TM & TM process)
Continuous improve store coverage
Improve share of assortment
Lead Category-Management project
Define & develop “Channel Strategy - by FORMAT, by Channel
Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Developing business skills & taking lead on category initiatives, in order to grow category across segment
Lead Assortment Review for SKUs’ Rationalization
Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, assortment strategy
Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching

Qualifications

Bachelor Degree in related field
4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
Leadership skills, Strong project mgt skills, able to lead and drive actions
Strong analytical skills, turning insight into actions.
Innovative thinking: able to lead team in new ways of thinking and Execution.
Good relationship building and teamwork
Good planning and managing performance of self
Initiative and flexible
Work well under pressure
Good command in both Thai & English
Computer literature in Microsoft Office
Experienced in Channel development and driving category-captaincy would be benefit
Experienced with direct retailers’ contacts or shopper research/category management process
Strong in dealing with data-intelligence agency
Experienced in Channel development
Strong in dealing with data-intelligence agency

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