Working at a company that focuses on creating value for communities and inspiring a positive change allows me as a marketer, and as a person, to create social initiatives with our brands that inspire and create a real change in society. There are many exceptional examples in Mexico with PepsiCo brands like Quaker, Chokis, Emperador or Doritos.

Being consumer-centric, to always put people at the center of every decision. Being willing to take risks and challenge the status quo. Being agile and doing things first, before our competitors. Being a little competitive is always good! And being creative: For marketers, creativity is king; we are always looking at how we can elevate our brands and make them culturally relevant.

I like to think that my job is to make people smile whenever they interact with our products and brands. I get to work with some of the most famous brands in the world and launch new products that are enjoyed by millions, including my family and friends.